Who We Are

Our Mission

To accelerate the growth of the alternative protein ecosystem, foster high-impact innovation, spark entrepreneurship, and nurture a collaborative community in Israel and beyond.

Our work aligns with the United Nations' sustainable development goals, and we are proud members of 50by40, Life & Environment, and AIM for Climate.

The Challenge

The need for sustainable, diverse and healthful food sources to feed the world's growing population is dire. To avert an impending crisis, it is imperative to develop food alternatives that are safer, more sustainable, and cruelty-free.

Our Solution

By developing the alternative proteins sector, we can minimize the amount of land, water and natural resources used for food production, and significantly reduce the GHG and pollutant emissions of the food industry.

Our Values

A Better World

Shifting to alternative proteins is the most effective way to mitigate climate change and reduce cruelty to animals. We are doing good, and doing it well.

Transparency

We act with honesty and openness. We believe in knowledge sharing and integrity as an integral part of our work and community ethics.

Collaborative Community

Innovation and Entrepreneurship

In order to shift our food systems, we need to innovate, think big, take risks and shoot for the stars. We encourage creative ideas and nurture dreamers.

Act Local, Think Global

Israel is a piece in the global puzzle. We amplify Israeli ingenuity to create a better world by working locally, collaborating globally, and sharing our insights internationally.

Together we are stronger. The revolutionary movement we are creating is based on partnerships, inclusion, teamwork and diversity.